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Client Collateral
Samples

Flagship Product Brochure

(Client Discovery and Product Champion Brochure)

Flagship Product Brochure by Antonetta, IDATX

Designed for: Collegiate Admins
Product: Traveler Trainer PROgram (eLearning)
Product end-users: Collegiate Students (18-22)

Delivery channel: online and print (PDF)

Purpose and Impact
The flagship product brochure for the Traveler Trainer PROgram (TTP) was created to introduce and explain the value of TTP to key decision-makers within university education abroad offices. The brochure’s primary purpose is to drive product discovery and attract new clients by showcasing the program's benefits. By shifting the messaging from academic research to practical university value and scalability, the brochure aims to convert university administrators into advocates for adopting TTP as their preferred pre-departure education solution.

Collaboration with business stakeholders was key to understanding and refining the storytelling and copy. Through this collaborative effort, the content was drilled down to ensure it was logical, clear, and concise. The solution involved adopting a strategic tone that emphasized broader business value, including risk mitigation and compliance, critical concerns for university administrators. The brochure’s design prioritized clarity, utilizing chunking and bulleting techniques to make the information more digestible for busy decision-makers.

  • This asset is tailored for university administrators and education abroad office leaders who influence decisions regarding student pre-departure orientations.

    The brochure leverages peer recognition and clearly communicates the program’s relevance and value, outlining different plans and options upfront to facilitate informed decision-making.

    The development of this brochure marks a significant pivot for the business, as it moves from an academic focus to a more commercial, business-oriented approach, equipping gatekeepers with compelling talking points to champion TTP within their institutions.

  • Per the business request, Canva is where the document is stored.

    To ensure the brochure met professional standards and was versatile for both online and print distribution, Adobe Acrobat, Pro, and Adobe Creative Suite were used in addition to Canva.

    Adobe Creative Suite, along with other design tools, were employed to create custom and polished elements, which were then integrated into Canva as needed.

  • One of the primary challenges was shifting the focus from a traditionally academic audience to a business-oriented one.

    This required a comprehensive change in messaging strategy, emphasizing the need to simplify explanations and clearly articulate the program’s value proposition in a way that would resonate with non-specialists.

    Plus,

    • Audience Shift: Transitioned focus from an academic to a business-oriented audience, requiring a change in messaging strategy.

    • Content Development: Sourced information from various channels, with half of the content specifically created for this brochure and other public-facing collateral.

    • Collaboration: Worked closely with business stakeholders to refine storytelling and copy, ensuring it was logical, clear, and concise.

    • Strategic Tone: Emphasized business value, including risk mitigation and compliance, to resonate with university administrators.

    • Design Focus: Prioritized clarity through chunking and bulleting, making the information more digestible for decision-makers.

Admin Customization Forms

Designed for: Admins and Global Ed Offices
Purpose: New Client LMS customization forms
Delivery channel: Form-ready PDF

Purpose and Impact l To experience the form-ready PDF, select here.
The New Client Onboarding Flagship Customization Guide is crafted to streamline the onboarding process for universities adopting the Traveler Trainer PROgram (TTP). It efficiently guides university administrators through essential decision-making and information-gathering, resulting in a 65% increase in onboarding efficiency for tech integration. This improvement has reduced delays, enhanced client satisfaction, and positively impacted the perception of the TTP platform.

  • The guide is tailored for university administrators and busy global education offices responsible for pre-departure orientations.

    Developed through close collaboration with business stakeholders, the content was refined to ensure it is logical, clear, and concise. This collaboration allowed the design to work with the specific needs of higher education institutions by incorporating user-friendly form development, clear labeling, and simplified language aligned with academic terminology, ensuring the process is both intuitive and accessible.

  • At the client's request, the asset was primarily developed in Canva, with Adobe Acrobat Pro used to create a form-ready, structurally sound PDF. This combination of tools ensured a polished and highly functional final product.

    The design was fully customized and developed from the ground up, without relying on templates, adhering to business-professional and design best practices while aligning with brand preferences.

  • The previous onboarding process was hindered by a cumbersome Google Form that confused clients and slowed down tech integration.

    To resolve this, the process was optimized by mapping out the customer journey, breaking steps into actionable items, and developing a comprehensive guide that clients could complete at their own pace.

    The guide was structured into three clear sections, each with estimated completion times and indicators for university-specific decisions. A module reference section was also added to help administrators tailor content to their needs.

    Outcome:

    • The revised guide has significantly improved the onboarding process, reducing complexity and enhancing client satisfaction. The focus on clarity, chunking, and simplified explanations has been instrumental in achieving these results.