Client Collateral
Samples
Flagship Product Brochure
(Client Discovery and Product Champion Brochure)
Designed for: Collegiate Admins
Product: Traveler Trainer PROgram (eLearning)
Product end-users: Collegiate Students (18-22)
Delivery channel: online and print (PDF)
Purpose and Impact
The flagship product brochure for the Traveler Trainer PROgram (TTP) was created to introduce and explain the value of TTP to key decision-makers within university education abroad offices. The brochure’s primary purpose is to drive product discovery and attract new clients by showcasing the program's benefits. By shifting the messaging from academic research to practical university value and scalability, the brochure aims to convert university administrators into advocates for adopting TTP as their preferred pre-departure education solution.
Collaboration with business stakeholders was key to understanding and refining the storytelling and copy. Through this collaborative effort, the content was drilled down to ensure it was logical, clear, and concise. The solution involved adopting a strategic tone that emphasized broader business value, including risk mitigation and compliance, critical concerns for university administrators. The brochure’s design prioritized clarity, utilizing chunking and bulleting techniques to make the information more digestible for busy decision-makers.
-
This asset is tailored for university administrators and education abroad office leaders who influence decisions regarding student pre-departure orientations.
The brochure leverages peer recognition and clearly communicates the program’s relevance and value, outlining different plans and options upfront to facilitate informed decision-making.
The development of this brochure marks a significant pivot for the business, as it moves from an academic focus to a more commercial, business-oriented approach, equipping gatekeepers with compelling talking points to champion TTP within their institutions.
-
Per the business request, Canva is where the document is stored.
To ensure the brochure met professional standards and was versatile for both online and print distribution, Adobe Acrobat, Pro, and Adobe Creative Suite were used in addition to Canva.
Adobe Creative Suite, along with other design tools, were employed to create custom and polished elements, which were then integrated into Canva as needed.
-
One of the primary challenges was shifting the focus from a traditionally academic audience to a business-oriented one.
This required a comprehensive change in messaging strategy, emphasizing the need to simplify explanations and clearly articulate the program’s value proposition in a way that would resonate with non-specialists.
Plus,
Audience Shift: Transitioned focus from an academic to a business-oriented audience, requiring a change in messaging strategy.
Content Development: Sourced information from various channels, with half of the content specifically created for this brochure and other public-facing collateral.
Collaboration: Worked closely with business stakeholders to refine storytelling and copy, ensuring it was logical, clear, and concise.
Strategic Tone: Emphasized business value, including risk mitigation and compliance, to resonate with university administrators.
Design Focus: Prioritized clarity through chunking and bulleting, making the information more digestible for decision-makers.
Onboarding
Client LMS Customization Form
Sample fill-ready and interactive form (PDF) - click here
Software
Designed in Canva per client’s request and Adobe Acrobat
Context
This form-fillable asset was designed to streamline the customization of WorldKind’s eLearning programs. Originally a complex Google form, Antonetta worked closely with the client to simplify the information from a new-user perspective. Key improvements included breaking the form into three clearly labeled steps, estimating time to completion, chunking information into easily digestible sections, and providing definitions and a module key for guidance. This all-in-one resource helps clients efficiently customize course content, structure, and delivery.
The final asset was a hyperlinked, user-friendly, and fully form-ready tool that significantly reduced complexity. Client reported an 80% faster completion rate compared to the previous version, noting its straightforwardness and ease of use.